SONY TEAMS WITH ACS IN SXRD 4K DIGITAL CINEMA SYSTEMS               FIELD SUPPORT AND ON-SITE SERVICE

ORLANDO, Fla., Oct. 24, 2006 – Sony Electronics has signed a service-level agreement with ACS Enterprises to provide on-site maintenance and field support for Sony’s SXRD 4K digital cinema systems.

Sony will deploy ACS personnel as needed to further support the teams from its professional services group who are already working with exhibitors across the United States. As a result, customers in the commercial theater industry will have access to more resources, receive faster response to service calls and realize a reduction in the potential for equipment downtime.

“Sony’s SXRD systems are becoming more commonplace as exhibitors realize the potential benefits to their businesses and to their customers,” said Patrick Artiaga, vice president of sales and marketing for ACS Enterprises. “Working with Sony to support this new technology keeps us on the cutting edge of support for the commercial exhibition industry.”

ACS specializes in providing a range of services for the movie theater industry, including theater management, construction, engineering and facility maintenance.

“ACS has an incredible wealth of knowledge and experience when it comes to commercial exhibition,” said Erwin Ishmael, senior vice president of Sony Electronics’ professional services group. “Their capabilities add an extra layer to our field support resources and service expertise. We’re looking forward to working with them as we mutually grow our service businesses and strengthen relationships with exhibitors in the digital cinema marketplace.”